Online | Interactive Training Session

Travel brands are operating in an increasingly polarised environment — navigating backlash, misinformation and anxiety around so-called “woke” narratives, while still needing to authentically reflect the diverse audiences they serve.

This practical training session will help travel professionals communicate with confidence, clarity and credibility, without alienating customers or diluting brand values.

Date:

Wednesday 25 February 2026

Time:

1:30 - 1:30PM

What you’ll learn:

• How to use inclusive language and imagery that resonates — without fear or tokenism

• How to avoid stereotypes, cultural appropriation and extractive storytelling

• How to build trust with global, multicultural and underrepresented audiences

• How to respond to internal and external pushback with confidence

• Real-world examples of inclusive travel marketing done well

Who should attend:

• Marketing and brand teams

• Communications and PR professionals

• Product and experience designers

• Senior leaders responsible for brand reputation

Format:

Live online training with practical examples and Q&A

Cost:

• ITF Members: Free

• Non-members: £45

Register now to strengthen your brand voice and communicate inclusion with confidence.