Online | Interactive Training Session

Travel brands are operating in an increasingly polarised environment — navigating backlash, misinformation and anxiety around so-called “woke” narratives, while still needing to authentically reflect the diverse audiences they serve.

This practical Inclusive Travel Forum training session is designed to help travel professionals move from performative inclusion to credible, confidence-led marketing, ensuring what is communicated externally reflects the reality of the experience being delivered.

The session brings together expert voices from travel communications, accessibility and cultural representation, alongside real-world insight into how inclusive marketing decisions affect traveller trust and brand reputation.

Date:

Wednesday 25 February 2026

Time:

1:30 - 2:30PM (UK)

What this session will cover:

Through short expert contributions, panel discussion and live Q&A, we will explore:

• How travel brands can communicate inclusion with confidence in polarised and high-scrutiny environments

• The reputational and commercial risks of performative inclusive marketing

• Using inclusive language and imagery without alienation, fear or tokenism

• Avoiding stereotypes, extractive storytelling and misleading accessibility claims

• How to be transparent about where your organisation is — and what you’re improving

• Practical examples of inclusive travel marketing that reflect real experiences, not just campaigns

Speakers:

• Amy Skelding – Managing Partner & UK Travel Lead, FINN Partners
  Reputation, risk and confidence in inclusive travel marketing

• Sonia Groot – Founder, DiscoverAble.eu
  Accessibility accuracy and inclusive storytelling for disabled travellers

• Sharon Fevrier – Author, visually impaired traveller and accessibility & inclusion consultant

Facilitated by:

Atlyn Forde – Founder, Inclusive Travel Forum

Who should attend:

• Marketing and brand teams

• Communications and PR professionals

• Product and experience designers

• Destination organisations and tourism boards

• Senior leaders responsible for brand, reputation and customer trust
  

Format:

Live online training with practical examples and Q&A

Cost:

• ITF Members: Free

• Non-members: £35

Register now to strengthen your brand voice and communicate inclusion with confidence.

Not an Inclusive Travel Forum Member?

Membership gives you:

• Free access to training and events

• Practical resources and toolkits

• Industry insight and peer learning

• A platform to learn, share and lead on inclusion in travel

Join the Inclusive Travel Forum here and access the full programme at no additional cost.