Inclusive Marketing and Storytelling in a Polarised World
Travel brands are operating in an increasingly polarised environment — navigating backlash, misinformation and anxiety around so-called “woke” narratives, while still needing to authentically reflect the diverse audiences they serve.
This practical Inclusive Travel Forum training session is designed to help travel professionals move from performative inclusion to credible, confidence-led marketing, ensuring what is communicated externally reflects the reality of the experience being delivered.
Building Inclusive Destinations for the Future: In-person Event
Destinations that succeed in the long term are those that work with communities, not around them and embrace innovation responsibly.
This in-person Inclusive Travel Forum event brings together DMOs, travel businesses, community partners and industry leaders to explore how inclusive destination development and future-focused innovation can work together.
The Inclusive Workforce: Attracting, Retaining and Progressing Diverse Talent in Travel
The travel sector continues to face skills shortages, retention challenges and reputational pressure as an employer. Inclusion is no longer optional — it is central to building resilient, engaged and future-ready teams.
This session focuses on real, achievable workforce practices that support attraction, progression and belonging across the employee lifecycle.
Member Training Session 2
Inclusive Marketing in the Travel Industry
This session will equip you with the skills to create inclusive marketing campaigns that connect with diverse audiences. Move past generic messaging and discover how to build genuine trust and loyalty through authentic representation and storytelling. Learn to develop strategies that not only grow your brand but also champion a more welcoming and equitable travel experience for everyone.
Members Training Session 3
Taking a Sustainable Approach: ERGs & DEI Committees
Sustainability is key to long-term DEI success. In this session, we’ll explore how to create and maintain effective Employee Resource Groups (ERGs) and DEI committees. You’ll gain insights into overcoming challenges, fostering engagement, and embedding these initiatives into your organisational culture.
The Inclusive Travel Forum Launch Event
Join Us in Creating a More Inclusive Travel Industry
We are delighted to invite you to the official launch of the Inclusive Travel Forum, a pioneering initiative dedicated to helping travel businesses embed equity, accessibility, and inclusivity across all aspects of their operations.
The evening will bring together senior travel professionals, industry leaders, and inclusion advocates for discussions on the impact of inclusivity on business growth, workforce engagement, and customer experience. You’ll also gain insights on how to take actionable steps toward embedding inclusivity in travel.
Member Training Session 1
Diversity Insights & Identifying Key Inclusivity Themes
In this exclusive members session, we’ll delve into your organisation’s unique diversity profile and help you identify the most relevant inclusivity themes for your business. Through expert-led discussions and interactive exercises, you’ll gain a deeper understanding of the current landscape and learn how to prioritise initiatives that align with your goals and values.
Webinar: Why Inclusivity Matters in Travel
Free for all Travel Professionals. Join us for our first webinar of the year, where we’ll explore why inclusivity is vital for the travel industry and how businesses of all sizes can make a positive impact. Register now for this online webinar and receive the link to join.